The Journal

Everything you need to know about the Swatch × Audemars Piguet Royal Pop collection: models, colors, watchmaking culture and daily wear tips.

• May 13, 2026

  Swatch × Audemars Piguet Royal Pop: the collaboration that changed everything

  A look back at the Swatch × Audemars Piguet collaboration, the Royal Pop spirit, and the reasons behind its worldwide success.

• May 14, 2026

  The 8 Swatch x AP Royal Pop colors: meaning and style

  Pink, Black, Navy Blue, Mint Green, Natural Beige, Rainbow White, Cobalt Blue, Pop Pink — a tour of the collection's colorways.

• May 15, 2026

  Wearing your Swatch x AP Royal Pop daily: 5 stylish ways

  On the wrist, as a pendant, clipped to a belt — how to integrate a Royal Pop into your wardrobe without going overboard.

• May 16, 2026

  Caring for your Swatch x AP Royal Pop: a complete guide

  Cleaning, storage, water, sun, shocks — the right habits to keep your Royal Pop like new.

• May 16, 2026

  How to choose your Swatch Royal Pop strap: 2025 guide

  8 colors, premium materials and perfect compatibility — everything you need to know to pick the right strap for your Royal Pop.

• May 16, 2026

  Installing a strap on your Swatch x AP Royal Pop: tutorial

  Step-by-step tutorial to install a Pop's Straps band on a Swatch x Audemars Piguet Royal Pop in under a minute.